A method of manufacturing a metal shell assembly for a spark plug including a cylindrical metal shell that extends in a direction of a central axis and which has a screw portion formed in an outer peripheral surface thereof, and a bar-shaped ground electrode that extends from a front end portion of the metal shell, the method including: disposing an intermediate assembly, having the ground electrode provided in a metal shell intermediate body, between a plurality of rolling dies having process surfaces facing each other; forming the screw portion by performing a rolling process on the intermediate assembly by the plurality of rolling dies while the intermediate assembly is interposed between the plurality of rolling dies; and positioning the ground electrode in a circumferential direction about a central axis of the intermediate assembly between the disposing and forming steps.