An apparatus and method for routing IP traffic in real time from at least one network user to a plurality of internet links. Embodiments include assigning different ranks to different internet links based on network monitoring. In one embodiment, a system for routing internet traffic includes an internet route optimizer to generate routing instructions for incoming data packets using financial costs of routing data packets on the internet links, the traffic condition information corresponding to the internet links, and the types of data of the incoming data packets. In another embodiment, a method to generate a routing instruction to route an internet data packet uses financial costs of routing data packets on the internet links serving the end destination, traffic condition information of the internet links serving the end destination, and the type of data of the incoming data packet.