A profile management apparatus for controlling available media content includes an individual identifier module, a profile creation module, a profile selection module, and a media control module. The individual identifier module automatically identifies one or more individuals as currently within a perceiving range of an output device receiving input from a media player without user input. The profile creation module automatically creates a new profile without user input in response to determining that a profile associated with the one or more individuals does not exist. The profile selection module selects at least one profile associated with the one or more individuals. The media control module controls media that is available for selection on the media player based one or more of media usage information and content restriction rules of the at least one profile.