A nail print apparatus which prints on a nail and a printing control method of the nail print apparatus. In one implementation of the present invention, the nail print apparatus includes a imaging section; a nail region information detecting section which detects an outline and an area of the nail region; a print design image generating section; an element position judging section which judges whether or not a design element is contained within the nail region; and a printing section. The print design image generating section positions a design element in a position in the nail region which corresponds to a position on a standard nail model an element to a value in proportion with a ratio of the area of the nail region to an area of the standard nail model.