Aspects describe utilizing the Internet capability in mobile devices/networks to deliver broadcast multimedia to a device. The broadcast can be video, audio, and so forth. Initially the broadcast multimedia is transmitted at high data rates (and in unicast mode) in order for a buffer associated with mobile device to be built to a very long buffer length. When the long buffer length is reached, the multimedia can be delivered at real-time rates. The multimedia delivered at real times rates can be unicast mode or in multicast mode. If the buffer is depleted, a mobile device that is part of a multicast group can autonomously disassociated from the group until the buffer length is restored.