There is provided a method and apparatus for transmitting a frame which is performed by a transmission STA in a WLAN system. The method of transmitting a frame according to the present invention includes generating an MAC Protocol Data Unit (MPDU) to be transmitted to a target station, generating a PLCP Protocol Data Unit (PPDU) by attaching a Physical Layer Convergence Procedure (PLCP) header to the MPDU, and transmitting the PPDU to the target station. The PLCP header comprises a partial Association ID (AID) of the target station.