A developing device includes a developer supporting rotator, toner supporting rotator and voltage application unit. The toner supporting rotator is arranged opposite to a developer supporting rotator, supports toner supplied from the developer supporting rotator, and forms a toner layer by a magnetic brush. The voltage application unit causes the toner supported by the toner supporting rotator to an electrostatic latent image on a surface of an image carrier to develop it into a toner image. A longitudinal end portion of the toner supporting side magnetic member is positioned longitudinally more outside than a longitudinal end portion of the developer supporting side magnetic member. A surface of the second rotating sleeve positioned more outside than the end of the developer supporting side magnetic member is composed of a surface of low adherence with lower toner adherence and a higher dielectric constant than those of a surface positioned inside thereof.