The claimed subject matter relates to an architecture that can scale a content feed in terms of the amount of content delivered in order to facilitate satisfactory experiences in connection with a social network. In particular, the architecture can utilize a content feed to disseminate content between members of a network community, generally relative to a particular social circle of a given user. The architecture can maintain a personal space for the user and display to the personal space content provided by a content feed. Content provided to the personal space (as well as that retrieved from the personal space) can be scaled based upon a variety of commitment characteristics associated with the social circle. In addition, the architecture can employ smart dispersal of content and can intelligently acquire additional content from the user or import suitable settings from disparate users.