A double-sided display structure comprising a light transmitting element comprising a light transmitting material. The light transmitting element has a pair of opposed light receiving faces (22) and a pair of opposed light emitting faces (23) substantially orthogonally disposed to the light receiving faces (22). A light reflecting layer (25) is disposed at an oblique angle to the light receiving faces (22) and the light emitting faces (23), and a pair of light-emitting displays (24) for displaying the same or different still and/or moving images are mounted such that an image from a respective light-emitting display (24) is emitted into a respective light receiving face (22) and is transmitted through the light transmitting element to be reflected by the reflecting layer (25) to a respective light emitting face (23), whereby the images received at the pair of opposed light receiving faces (22) are visible to observers through the pair of opposed light emitting faces (23) of the display structure.