An integrated airbag assembly is disclosed. The assembly includes a support structure that provides a single, unitary component that is securable to the airbag and other components, such as grab handles and coat hooks. The airbag, the grab handles and the coat hooks secure to the support structure, such s by snap-fitting to the support structure. The assembly including the airbag, the grab handle and/or the coat hook is mountable to the vehicle, such as by snap-fitting the assembly to a roof rail of the vehicle. Accordingly, the assembly improves installation of the airbag and other components to the vehicle.