There is provided an image projection apparatus comprising: a measuring unit that measures a distance from the image projection apparatus to a projection surface; a generating unit that generates a first operation image if the measured distance is less than a threshold value and generates a second operation image if the measured distance is not less than the threshold value, wherein the first operation image is an image with respect to which an operation can be input by pointing on the first operation image that is being projected with a body part of a user, and the second operation image is an image with respect to which an operation can be input by operating a cursor displayed in the second operation image that is being projected using a predetermined operating unit; and a projecting unit that projects an operation image generated by the generating unit onto the projection surface.