A control unit includes a memory storing correction data obtained by associating information acquired by a first acquisition unit (rotary encoder) with information acquired by a second acquisition unit (direct sensor) with respect to, at least one rotation of a conveying roller. When a plurality of images are sequentially printed on a first surface and a second surface of a continuous sheet, the control unit reads the correction data corresponding to the rotation information acquired by the first acquisition unit from the memory and corrects at least one of driving control of a print head and driving control of the roller. The correction data used in printing on the first surface of the sheet is different from that used in printing on the second surface of the sheet.