A golf fitting apparatus can comprise a component option analyzer configured to calculate, based on physical characteristic information of an individual: (a) an initial component option group for a plurality of club components, the initial component option group comprising a first initial component option for a first club component, and a second initial component option for a second club component, (b) a first optimal component option for the first club component based on first golf shot data of a first test club having the first initial component option; and (c) a second optimal component option for the second club component based on second golf shot data of a second test club having the first optimal component option and the second initial component option. Other embodiments may be described and claimed.