Disclosed is a lean NOx trap (LNT) catalyst with enhanced NOx storage capacity at low temperature. More particularly, an LNT catalyst with enhanced NOx storage capacity at low temperature and significantly inhibited thermal desorption is prepared by coating a washcoat on a honeycomb-type carrier and drying and baking the same. The washcoat contains a first catalyst powder in which barium (Ba) and a precious metal are supported on a ceria support, and a second catalyst powder in which a precious metal is supported on a magnesium (Mg)-substituted alumina support The LNT catalyst of the present invention is useful as a NOx reducing catalyst for a passenger diesel vehicle.