A display apparatus may include a first substrate defined by a pixel region and a transmitting region adjacent to the pixel region, the pixel region emitting light in a first direction and the transmitting region transmitting external light; a second substrate that faces the first substrate and seals pixels defined on the first substrate; an optical filter arranged on a first side of the display apparatus through which light is emitted, the optical filter being configured to transmit circularly polarized light that rotates in a predetermined direction; and an optical reflectance conversion device arranged on a second side of the display apparatus, opposite the first side, the optical reflectance conversion device being configured to change a reflectance of the external light according to modes of operation of the display apparatus.