Embodiments of the present invention provide a system for implementing a CLIP service, which includes: a resource storage entity used for storing multimedia resources subscribed by a calling terminal; a resource playing entity used for downloading the multimedia resources from the resource storage entity and playing the multimedia resources; a CLIP service management entity used for obtaining a storage address of the multimedia resources and sending the storage address of the multimedia resources to the resource playing entity. Embodiments of the present invention further provide a method and apparatus for implementing the CLIP service. The system, method and apparatus for implementing the CLIP service in the embodiments of the present invention enable the calling terminal to subscribe to the multimedia resources for a called terminal.