Disclosed in an example embodiment herein is an apparatus comprising a user interface, and a controller coupled to the user interface. The controller is operative to display images associated with a message that has been forwarded at least once in a predefined format on the user interface, where a first image is associated with the original sender of the message. A first image is associated with the original sender of the message, and an additional image is associated with a party forwarding the message. The controller is operative to receive an input associated with the user interface indicating a selection of a displayed image, and plays back content added to the message by a party associated with the selected image.