Systems and methods are provided that enable high-level and abstract business engines to affect and influence plant-floor or industrial operations via dynamic and flexible operator interfaces. In a similar manner, actions directed from the operator interfaces can be communicated to higher level decision components of an enterprise to facilitate automated control and dynamics of the enterprise. In one aspect, an industrial automation system is provided. The system includes one or more controllers to process transaction events in an industrial automation environment. One or more operator interface components are provided that automatically adapt interface control functionality based on the transaction events.