Embodiments include systems and methods for targeting using storage magazines. Some embodiments operate in context of a data storage environment, in which the magazines are used to hold data cartridges, and the data cartridges are installed in, removed from, and ferried between the magazines by a robotic mechanism. Magazine implementations include integrated targeting features in the magazine base structure. For example, some side walls of the magazine slots are shaped for optical targeting, while other side walls of the magazine slots are shaped for lead-in (i.e., to minimize undesirable collisions or interference between the cartridges and the magazine slot walls). Some embodiments describe novel locating functionality in context of magazines with integrated targeting features. Other embodiments include other geometric magazine features.