A system and method of storing data related to social publishers and associating the data with electronic brand data is disclosed. The system includes an online persona definition module configured to receive information about a social publisher and, based on the received information, associate personality traits with the social publisher. A social influence measurement module receives social network metrics and social network activities related to social publishers and determine a level of social influence for the social publishers. A brand promoter management module is configured to receive data from the brand promoter, the including targeting elements for an advertising campaign, including a specified a level of social influence and a set of personality traits. The brand promoter may also upload brand art to display within the social network. An association is configured to determine if social publishers meet the targeting elements. An offer selection module allows selected social publishers to accept sponsorship offers and display the brand art within their social content.