A normalized caching system may receive a data request from a requestor, the request associated with a requested service. The normalized caching system may generate a normalized request by modifying one or more parameters of the request. A normalized response is typically useful for servicing a wider range of subsequent requests than is a non-normalized response. The system may then check whether an entry is cached for the normalized request. If no cached entry is found, the normalized request may be submitted to the requested service, and response received in return. The normalized response may be cached using the normalized request. The response may be denormalized in order to generate a response which is provided to the requestor. When a subsequent request is received, if that subsequent request normalizes to the same normalized request, it may be fulfilled using the response stored in cache, rather than using the requested service.