The invention provides a method, a system, and a computer program product for managing and distributing knowledge tips in an organization. A member of the organization submits a knowledge tip and one or more data points corresponding to the knowledge tip in a Tips Management System (TiMS). The member associates the knowledge tip with at least one predefined category. A member selects knowledge tips by defining a criterion in TiMS. The member selects category(ies) and/or projects(s) and provides delivery parameters for planning the delivery of knowledge tips to the at least one member. The TiMS delivers the selected knowledge tips to the each member as per the delivery parameters.