A method to transmit SMS messages to a Related Object by selecting the Base Object and transmit SMS messages to both, the Base Object as well as to the Related Object, simultaneously, in a CRM application is disclosed. The relationship between the Base Object and the Related Object may be any one of one-to-one, one-to-many, many-to-one or many-to-many that can be defined while deploying the CRM application. The process takes place in different levels wherein the system decides whether the SMS message should be sent to the Base Object or different Related Objects depending upon the Campaign Workflow and locates the mobile phone number of the entity and finally transmits the SMS message via SMS Service Provider chosen from the user Interface.