发明授权
- 专利标题: Inferring user profile attributes from social information
- 专利标题(中): 从社交信息中推荐用户个人资料属性
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申请号: US13945615申请日: 2013-07-18
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公开(公告)号: US08856235B2公开(公告)日: 2014-10-07
- 发明人: Ding Zhou , Pierre Moreels
- 申请人: Facebook, Inc.
- 申请人地址: US CA Menlo Park
- 专利权人: Facebook, Inc.
- 当前专利权人: Facebook, Inc.
- 当前专利权人地址: US CA Menlo Park
- 代理机构: Fenwick & West LLP
- 主分类号: G06F15/16
- IPC分类号: G06F15/16 ; G06Q10/10 ; G06Q50/00 ; G06Q30/02
摘要:
User profile information for a user of a social networking system is inferred based on information about user profile of the user's connections in the social networking system. The inferred user profile attributes may include age, gender, education, affiliations, location, and the like. To infer a value of a user profile attribute, the system may determine an aggregate value based on the attributes of the user's connections. A confidence score may also be associated with the inferred attribute value. The set of connections analyzed to infer a user profile attribute may depend on the attribute, the types of connections, and the interactions between the user and the connections. The inferred attribute values may be used to update the user's profile and to determine information relevant to the user to be presented to the user (e.g., targeting advertisements to the user based on the user's inferred attributes).
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