Method, system and non-transitory computer-readable medium for project management database update for a project management application. An interface may be provided for variable definition by user-input in a rule to trigger an action within the project management database, where the variable is identified by a label and the label is provided to signal a location of data for the variable in an electronic message, such as an e-mail or text message. An electronic message received for a mailbox may be parsed to locate the label in the received electronic message and thereby obtain data in the electronic message that corresponds to the variable. An action may be triggered according to the data corresponding to the variable, where the action causes an update to the project management database of the project management application.