A system and method for distributing media related to a location. The physical location of a media presentation device is received over a network. The physical location of a plurality of end users are identified, via the network, wherein each of plurality of users is associated with a user device capable of storing media files. At least one of the end users is identified who is located in such proximity to the media presentation device that the user can perceive media that presented on the media presentation device. At least one media file that is currently being presented on the media presentation device is identified and transmitted over the network to each of the identified end users.