An automated software testing and validation system allows testing of a software application under test (SAUT) regardless of the dynamic nature of the SAUT. An abstracted set of hierarchal or linear objects model certain regions of the SAUT. Automated test scripts utilize theses regions to intuitively navigate and identify potions of the SAUT to automate. The scripts can also access specific SAUT elements contain within each defined region. These elements can then be used to invoke actions or verify outputs there from. The system uses a set of rich identification rules embodied in the system which allow the user to configure the identification of any element within the abstracted region. The rules are customizable to allow the user to configure the desired level of loose coupling between the automated scripts and the target element to adapt the scripts to the nature of the SAUT.