A tape measure includes a housing assembly defining a cavity and a tape port. A measuring tape is selectively extendable and retractable from the tape port. The measuring tape includes a spool portion disposed within the cavity and an end portion. A top surface extends from the end portion to the spool portion, and a bottom surface extends from the end portion to the spool portion opposite the top surface. A hook member is fixedly coupled to a end portion of the measuring tape. A first measurement scale is defined on the top surface and includes indicia having a first orientation relative to a longitudinal tape axis. The bottom surface includes a second measurement scale with indicia having a second orientation relative to the longitudinal tape axis. The second orientation is substantially opposite the first orientation.