Computer implemented methods and systems are provided for mediating access to content based on digital rights management. A request is received from a mobile device for a unit of content. A digital rights holder identity is identified for the mobile device by using a unique identifier for the mobile device. The unique identifier is an equipment identifier, an international mobile subscriber identity, a mobile subscriber identification number, or a mobile identification number. Whether the digital rights holder identity is associated with a right to receive the unit of content is determined. The unit of content is provided to the mobile device in response to a determination that the digital rights holder identity is associated with the right to receive the unit of content.