Provided is a method of establishing a user centric virtual network. The method includes: performing a first tunneling operation between a first tunnel end and an address translation device, which are connected to a first private network, and a tunnel relay device; performing a second tunneling operation between a second tunnel end and an address translation device, which are connected to a second private network, and the tunnel relay device; and performing a third tunneling operation between the tunnel relay device and an end client, wherein a virtual IP is allocated to each of the first and second tunnel ends, the address translation devices, the end client, and the tunnel relay device; and each of the first to third tunneling operations connects routing information on the virtual IP to a corresponding tunnel.