According to one embodiment, an image processing apparatus includes: a reduction module configured to reduce image data that is input to output reduced data; an extraction module configured to extract a diffuse reflection component from the reduced data; an enlargement module configured to enlarge the diffuse reflection component to a size before reduction of the input image data to output enlarged data; a high-frequency acquisition module configured to acquire a high-frequency component removed by reduction from difference between the input image data and the reduced data; a high-frequency addition module configured to output first data obtained by adding the high-frequency component acquired to the enlarged data; and a gloss component acquisition module configured to acquire a gloss component from difference between the input image data and the first data.