An apparatus for managing communication device identification is disclosed. A system that incorporates teachings of the present disclosure may include, for example, a multimode communication device having a controller to wirelessly transmit a device identifier of the multimode communication device to another multimode communication device, where the device identifier is transmitted using a short distance mode of communication, where the device identifier is transmitted without retrieving data from an address book of the multimode communication device, and where the device identifier is transmitted in response to actuation of at least one of a dedicated button or a code on a keypad of the multimode communication device. Other embodiments are disclosed.