A vehicle wheel spinner comprising a donut shaped housing having a front and back ring forming a cavity therein. The front ring has a series of apertures formed therein. A spinning ring is rotatably mounted within said cavity. Various visual effects are produced by providing on the surface of the spinning ring facing the front ring of said housing at least one section of a contrasting color to the remainder of the surface. When the spinning ring rotates the colors show through said aperture(s) during rotation of the spinning ring. The wheel spinner is attached to the vehicle wheel in a manner that the housing rotates with the wheel and the spinning ring rotates separately from the rotation of the housing and continues to rotate for a time after the wheel stops rotating.