Provided is an imaging apparatus including a lens unit having an optical zoom function of collecting light from a subject and optically changing an angle of view, an imaging unit that continuously generates electronic image data using the light collected by the lens unit, an electronic zoom unit that performs electronic zoom by sequentially trimming and enlarging an image corresponding to the image data, a setting unit that sets an enlargement area to be enlarged in the image, a lens manipulation unit that receives a manipulation signal for changing an angle of view, and a control unit that continuously controls, while switching between enlargement of a center of the image by the optical zoom of the lens unit and enlargement of the enlargement area by the electronic zoom of the electronic zoom unit, according to the manipulation signal received by the lens manipulation unit.