A system, method, and wireless communication device for sharing media in a group communication among a plurality of wireless communications devices, such as among a Push-to-Talk (PTT) group. A wireless communication device that is a member of the communication group can send group-directed media, such as graphics, multimedia and applications, to other members of the communication group, either during a ongoing PTT communication, or independently there from. In one embodiment, a communication computer device stores information on communication groups on the wireless communication network that includes the member wireless communication devices of one or more communication groups, and receives group-directed media from a sending wireless communication device sends the group-directed media either directly to the other member wireless communication devices of the communication group or stores the group-directed media such that the other member devices can access and download the group-directed media.