A matchmaking system is provided herein to facilitate the development of relationships in a virtual social environment. The amount of development (positive or negative) is measured through the detection and analysis of the villager's actions and activity in the virtual social environment. By performing actions including participating in events, activities, sharing an opinion, and giving gifts to other villagers or NPCs present in the environment, a villager creates relationships between herself and other villagers (regardless if owned by the same or different user) or NPCs which then contributes to the development of her own “life” in the virtual social environment. Through this system, villagers are able to meet again based on multiple factors to further develop life-like relationships.