Apparatus, systems, and methods may operate to receive, from a node associated with a console owner, an authenticated access request for access to a network portal. Additional activities may include accessing a branding file associated with the console owner, and responsive to the receiving, generating a branded version of a graphical user interface having one or more background colors, a display structure, and a set of uncolored icons. The background color(s) and the icons may be selected based on information stored in the branding file. The branded version may be published to grant access to the network portal, displaying the uncolored icons in front of the background color(s) so that the background color(s) are visible through transparent portions of the uncolored icons. Additional apparatus, systems, and methods are disclosed.