A quantum rod light-emitting display device according to an embodiment of the invention includes a display panel including a first substrate, a second substrate opposite to the first substrate, and a quantum rod layer disposed between the first substrate and the second substrate, wherein quantum rods in the quantum rod layer are arranged in one direction; a backlight unit provided under the display panel and configured to provide light to the display panel; and a short-wavelength pass filter film formed between the display panel and the backlight unit, and configured to transmit the light having a predetermined wavelength range.