A system for adjusting displayed content length as a function of map scale may include one or more computing devices and a memory. The one or more computing devices may receive a query, retrieve a content item based at least in part on the query. The one or more computing devices may further determine a first amount of the content item to display based at least in part on a first zoom level, determine a second amount of the retrieved content item to display based at least in part on a second zoom level and provide the map to the user device for display, where the first amount of the content item is overlaid on the map when the map is displayed at the first zoom level and the second amount of the content item is overlaid on the map when the map is displayed at the second zoom level.