Disclosed embodiments relate to a method implementable on a computing device for determining color characteristics of an image. The method includes identifying one or more regions in the image based on a luminance value associated with pixels in the image. Each region comprises a set of pixels having a predefined range of luminance values. The set of pixels associated with the one or more regions are categorized into one or more predefined color categories corresponding to each of the one or more regions, based on a chroma value associated with each pixel in the set of pixels. The color characteristics of the image are determined based on a count of the categorized pixels in each of the one or more predefined color categories.