A combined use of a pervasively textured anilox supply roll and a customized, locally patterned flexographic roll is provided for forming a lenticular product. The customized, locally patterned flexographic roll includes an intermittent raised and recessed surface pattern analogous to a type used in a “spot” ink application. In the present case, however, the applied material is transparent and preferably matched in its refractive index to the lenticular sheet. Relevant aspects of the invention also register the selectively coated areas with graphic features on the planar reverse side of the lenticular sheet.