Obfuscating a message, in one aspect, may include detecting sensitive information in a message to be broadcast into public or quasi-public computer network environment; replacing the sensitive information in the message with a representation that preserves general aspects of the sensitive information and a user interface element, the user interface element for enabling a viewer of the message to request access to details of the sensitive information; and transmitting the replaced message for broadcasting into the public or quasi-public computer network environment. De-obfuscating the message, in one aspect, may include authenticating one or more viewers or receivers of the message and based on the authentication, presenting details associated with the sensitive information.