A printing system with adaptive printhead temperature control, comprises a least one printhead for inkjet printing; heating means to heat said printhead or ink in said printhead to a predetermined temperature range; and control means to analyze content information of a print job to be printed, wherein said control means sets said predetermined temperature range and sets a heating power of said heating means at a given position of said printhead in accordance with content information relating to an entire print page of said print job, or a plurality of print pages of said print job.