A carrier for developing electrostatic latent image, including a particulate magnetic core material; and a coated layer covering the surface of the particulate magnetic core material, wherein the coated layer includes a resin including a silicone resin and a methacrylic ester or an acrylic ester resin, and a filler including a substrate; and an electroconductive layer comprising tin dioxide (SnO2), overlying the substrate, and wherein the carrier includes tin (Sn) in an amount not less than 0.5% by atom and has a ratio (Sn/Si) of tin (Sn) to silicon (Si) of from 0.03 to 0.2 when subjected to an XPS analysis.