A system that incorporates teachings of the present disclosure may include, for example, a controller can be operable to generate a target list of subscribers by filtering a list of potential target users of an application existing on a source device by removing target subscribers from the target list of subscribers according to selection criteria. The controller can be further operable to transmit to devices of the target list of subscribers content associated with the application that when accessed invites the target list of subscribers to use the application, and to provision the application on at least one device associated with the target list of subscribers. Other embodiments are disclosed.