Methods and apparatuses, including computer program products, are described for dynamically generating a mobile application. A server receives a request from a mobile device to launch an application on the mobile device. The server generates a configuration file based on the launched application. The server transmits the configuration file to the mobile device for generation of a user interface of the launched application using the configuration file. The user interface includes a first display area using browser functionality of the mobile device to display one or more web page elements formatted by the server to appear as native to the mobile device. The user interface further includes a second display area having one or more interface elements that are native to an operating system of the mobile device.