A roll medium feeding device includes a temporal placement portion on which a roll medium is placed temporarily, a roll holder that has a fitting portion which is movable in a width direction of the roll medium, and an elevating unit that lifts the roll medium. The elevating unit includes an elevating portion that has a placement portion and is capable of going up and down in an up-down direction, an operation lever that moves rotationally about a fulcrum, and moves the elevating portion with the rotational movement, and a pedal that is provided at a free end side of the operation lever.