The present invention relates to a method and apparatus, in which a controller (OGI-controller) receives the registration of a terminal from a content provider so as to transmit information via a wireless multicast or broadcast channel, and transmits information to the registered terminal. The method comprises: a service registration step in which the controller registers a service to transmit information provided by the content provider to the terminal, and allocates an identification to a terminal group which will receive the information; a terminal registration step in which the content provider registers the terminal group to the controller; a terminal state checking step in which the controller receives a report on the operating states of the terminals of the registered terminal group; a terminal classifying step in which the controller classifies the terminals on the basis of the operating states of the terminals; and a terminal state reporting step in which the content provider receives a report on the state of the terminal.