In general, the subject matter described in this specification can be embodied in methods, systems, and program products for monitoring application program resource consumption. Information that identifies consumption, by multiple computing devices and at requests of a particular application program, of resources that correspond to the computing devices is accessed. Each of the multiple computing devices provided a portion of the information. The accessed information is analyzed by a computing system to determine one or more values that identify consumption of the resources by at least a subset of the computing devices. An indicium that illustrates the one or more values is provided for display on a particular computing device and in cooperation with a display of a network-accessible application program software marketplace. The application program software marketplace provides application program software for execution by the particular computing device and other computing devices.