Methods and apparatus for providing individual customized content delivery features and services to service subscribers are described. Individual service subscribers are issued devices such an RFID chip or IR device such as a remote control capable of transmitting service subscriber identification signals and/or records. A set top box detects signals used to identify individual subscribers and determines a subscriber identifier corresponding to each of the identified subscriber(s) and/or receives service profile record and/or service preference information from the user device. Service and/or other customer records corresponding to detected service subscriber(s) are used to determine what services and/or features are to be provided, what program channels may be accesses, what recorded programs corresponding to a subscriber may be accessed and, in some embodiments, service preference information such as personal preferences/settings relating to program guide presentation.